Date: 9.2.2012
Sending a text message leads people to lie more often than in other forms of communication, according to new research by David Xu, assistant professor in the W. Frank Barton School of Business at Wichita State University.
The authors then analyzed which forms of communication led to more deception. They found that buyers who received information via text messages were 95 percent more likely to report deception than if they had interacted via video, 31 percent more likely to report deception when compared to face-to-face, and 18 percent more likely if the interaction was via audio chat.
The fact that people were less likely to lie via video than in person was surprising, Xu said, but makes sense given the so-called "spotlight" effect, where a person feels they're being watched more closely on video than face-to-face.
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